VIEJAS CASINO & RESORT

Senior Brand Designer

- Lead creative vision, art direction, and brand identity for a luxury casino, resort, hotel, dining, and entertainment destination.

- Concept and execute integrated marketing campaigns across digital, print, social, outdoor, broadcast, and experiential platforms.

- Drive luxury-focused visual storytelling across gaming promotions, entertainment events, hospitality, and lifestyle branding.

- Lead end-to-end photoshoot production, including concept development, casting, location planning, on-set direction, and post-production review.

- Serve as creative lead and final approver for all brand and campaign creative across channels.

- Establish, maintain, and evolve luxury brand guidelines across all guest touchpoints.

- Review and approve creative assets to ensure alignment with business objectives, guest experience, and revenue goals.